COVID-19 Impact – Digital Consumption

The world continues to live in Lockdown.

Now a days, the impact of this COVID-19, is bringing unparalled changes in the habits and behaviour of people.

During this time of COVID-19 people are consuming more online content even at the time of exercising, cooking, working from home as well as other activities.

The apparent shifts that have been reported so far from the effect of coronavirus pandemic on the digital consumption are as follow –


Video streaming:

During this period of COVID-19 the video streaming platforms. 

which have seen over around 113 % rise in the number of average users since the nationwide lockdown.


Social media platforms:

Now a day the coronavirus has socially distanced people, 

but the social media has brought the community even more and more closer. 

The overall screen time spent on social media will continue to grow  more as the users are posting 352 % more contents.



At this time period of COVID-19 the online games are becoming favourites among the masses looking to kill the time. A 76 % surge in gaming has also been noted.



Many of the major brands are currently delivering around 284,000 orders every day, this shows the amount of time

that have being spent on these ecommerce apps.



The Impact of COVID-19 on Digital Consumption...

The spread of COVID-19 has changed so much about life as we know it.

Measures such as lockdowns,social distancing and self-isolation, which is necessary for the welfare of society, have a wide-ranging impact on businesses and digital media consumption.

The 21-day lockdown has confined the people of India to their homes, billions of people are now looking for other ways to keep themselves occupied, entertained and in touch with family and friends

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