What to Look for in Domain Names

Choosing a domain name is one of the most important decisions you can make on any site. Some people spend days or weeks searching for the “best” domain name for their site while throwing an arrow on the board, hoping that something memorable will magically appear.

The biggest issue in choosing a domain name is availability.

Many domains are parked – are waiting for website owners to post content or, in most cases, the high cost of purchasing a domain, as is the case with the domain that is important to you, waiting for you to call a business owner who wants to give you your money in exchange for the domain name you want.

There is no reliable number of domains in this issue. Major domain providers stopped posting this information a few years ago, but the best guess now is that about one of the six domains is currently parked, under construction, or available for sale.

This means that you may need to change what you are looking for in your domain name for availability.

However, regardless of this, you should consider the following when making your choice:

Length

Basically, there are few domain names available by definition, so shorter domain names are more valuable.

This explains why, apart from the industry, the Premier Sex website sold for an estimated $ 12 million when it changed hands.

Hyphens

A few years ago, hyphens were thought to help search engines distinguish words in domain names.

It may or may not have been the case at the time, but as you can see from the bold part of the search results, it certainly isn’t today.

Another reason that hyphens were used in domain names in the past is that the “main” domain name without hyphens was already used by someone else.

This means that you run the risk of forgetting the hyphen in your domain name and entering the URL of your competitor on your computer or phone.

Numbers

These are other commonly used tactics to overcome the unavailability of the initially selected domain name or to shorten the length of the name.

Avoid numbers that are generally difficult to explain if you are likely to share your domain name verbally. “It’s number 4, not a complicated” word,” Significant and confusing.

Domain Extension

If you forget your domain extension, you may suspect that it is .com or your country-specific domain termination (if outside the United States).

That is, it’s worth buying both .com and a country-specific version of the name, even if it’s not the first choice for a domain name.

Unintended Words 

These are manifested in amazing regularity.

As in the case of some companies, as in the case of some companies, there are unexpected combinations of letters that lead to words that you do not want to associate, including those that you thought might be useful for the company that sold the curtain. It’s worth making sure they don’t want to sound more French, so they added the prefix “la” to the common word “drape.”

What looked like a perfectly harmless combination was no longer undoubtedly when the words were combined into the domain name string.